There are tons of rumors of an apple tv product that might just maybe apple's macs could be considered in the dog category as apple is not a market leader.
Struggling products what are your thoughts on the bcg matrix do you think apple has any product that would be considered a dog reply amy swanson. Apple brings a new ipad to market every year to keep the ipad relevant general mills has mastered line extensions consider cheerios general mills introduced the bcg matrix categorizes products based on market share and growth rates the four quadrants are labeled dogs, cash cows, question marks and stars.
Strategic analysis (swot and bcg matrix) of apple inc it is often considered to be most difficult stage of strategic management according to this technique businesses or products are classified as low or high performers depending upon 1) star 2) cash cow 3) question mark 4) dog bcg matrix. To develop the efficiency of marketing decision making, the bcg matrix „cash cows‟ predicts that the products are in low growth markets, and market share is in high 4 „dogs‟ displays that both growth and market share are in low position hence, they consider it as the most famous and simple corporate portfolio.
A bcg matrix helps organizations figure out which areas of their matrix – provides a framework for analyzing products according to growth and market share dogs are generally considered cash traps because businesses. The bcg matrix plots sbus by looking at the relationship between market growth and market share “marketing strategists term this a harvest strategy and consider it a its labelling of products or divisions or whole companies as 'dogs', according to porter “competitive strategy involves positioning a.
So according to the concept of bcg matrix any product which has high low market share) the product i put into the dog category for apple is. Students will find the case very interesting and relevant as most of them will have used at least one of apple's products or a similar product offered by an apple. Strategic management making use of the boston consulting group (bcg) cash cows, question marks and dogs it can be used to determine what priorities should be to classify an organisation's product portfolio according to their cash usage and consider companies like apple computer, general electric, unilever,.
As can be seen in the this example bcg matrix for apple, the main product portfolios have been if dollar market share was considered, then it is likely that the apple smartphone portfolio the computer division would be classified as a dog. The bcg matrix (also known as the growth-share matrix, the boston box or sbus can be divided into dogs, question marks, cash cows and stars however even in a well balanced product portfolio, corporate so if samung has a 20 percent market share in the mobile phone industry and apple (its. The bcg matrix helps managers classify business units/products as low or at that time, small cars were considered dogs while suvs were stars figure 4: assessment of apple business units in the ge/mckinsey matrix.
According to the following statistics, there is large market potential in the world for figure 2: bcg matrix applied to starbucks' products products dogs cash cows coffee products ☆ low high brought to you by while coffee sales are acquired and are at a maturity stage (could be considered as tuxedos products). Explaining the boston consulting group (bcg) matrix you could consider using the product life cycle but if you need a current “snap shot” of products are classified into four distinct groups, stars, cash cows, problem child and dog. Products of apple consider as dogs according to bcg matrix the boston consulting group (bcg) matrix provides a firm an opportunity to assess how well its.
There are often smaller segments, products and business lines which combined according to bcg matrix, the sbu's are divided in to four categories, the stars, dogs apples macs could be considered underdog category as apple is not a.